Proposition Clarity Map — Downloadable Tool

Take the guesswork out of explaining what you do, why & how! 

The Proposition Clarity Map helps you define your core business message — who you help, what you help them achieve, and how you do it — all in one clear, confident statement.

• Define who you help in plain, simple language
• Pinpoint the outcomes you deliver and why they matter
• Identify what makes your approach different
• Pull it all together into one clear, confident statement that will become your core focus